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http://oacnotes.wordpress.com/

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http://nicoachadid.blogspot.com/

http://organizationscultureisaac.blogspot.com/

http://alejob11.blogspot.com/

Metaphor

Personalize Golf balls.

Consist on making your golf balls the color you want or with the picture you want printed on them,

the idea of personalizing each ball is that on each swing you make, you will focus on the balls, reminding you on something that will concentrate your mind on it, that will make you focus on your goal along your swing, and to have your eyes attention always on your mind.

The idea of the printed theme on your ball is to bring both more focus and attention on the ball, making a smoother swing directly related with your goal, reaching a better touch with the ball, approaching the hole.

Can be a family picture, your sons or wife picture that will encourage your game, can be a color that will bring serenity to your mind and focus on your swing, can print a name or any word that remind the importance of your game. The theme is up to you, choose the way to a perfect swing, just encourage your self with a subject that caught your concentration and attention, finally make a swing that stops time and plays your mind.

Product will not harm golf ball performance

Have the balls, and swing that goal!

Have the balls to compete big, Golf your life.

Strategies to enter a new market and new players.

1. Place a machine on the most current golf clubs, on hole 19, and practices fields, and advertise with samples.

2. encourage players to try this method of concentration while practicing.

Advertise balls as memories and as goals to place in a hole.

have our brand sponsor golf tournaments. Sponsor a PGA player with our designs on his personalized golf balls.

3. placed various machines on tournaments and the most recognize golf stores on a location.

4. promote our services for companies, that gives this kind of souvenirs to their employees, work by contract.

5. Promote our service to any brand that would be interested on advertising its name on our golf balls, Nestle, Juan Valdez, Walt-mart, etc.

6. Make an alliance with titlest or a well known brand to advertise our design with their quality. This idea its for titlest own design , personal design are made over any kind of ball.

balls with titlest brand would be previously made(Standard Product).

7. For individual personalization would be over any ball that players would want to work over.

INDIVIDUAL ETHICAL DECISION-MAKING

There are many approaches to the individual ethical decision-making process in business. However, one of the more common was developed by James Rest and has been called the four-step or four-stage model of individual ethical decision-making. Numerous scholars have applied this theory in the business context. The four steps include: ethical issue recognition, ethical (moral) judgment, ethical (moral) intent, and ethical (moral) behavior.

ETHICAL ISSUE RECOGNITION.

Before a person can apply any standards of ethical philosophy to an issue, he or she must first comprehend that the issue has an ethical component. This means that the ethical decision-making process must be "triggered" or set in motion by the awareness of an ethical dilemma. Some individuals are likely to be more sensitive to potential ethical problems than others. Numerous factors can affect whether someone recognizes an ethical issue.

ETHICAL (MORAL) JUDGMENT.

If an individual is confronted with a situation or issue that he or she recognizes as having an ethical component or posing an ethical dilemma, the individual will probably form some overall impression or judgment about the rightness or wrongness of the issue. The individual may reach this judgment in a variety of ways, as noted in the earlier section on ethical philosophy.

ETHICAL (MORAL) INTENT.

Once an individual reaches an ethical judgment about a situation or issue, the next stage in the decision-making process is to form a behavioral intent. That is, the individual decides what he or she will do (or not do) in regard to the perceived ethical dilemma.

According to research, ethical judgments are a strong predictor of behavioral intent. However, individuals do not always form intentions to behave that are in accord with their judgments, as various situational factors may act to influence the individual otherwise.

ETHICAL (MORAL) BEHAVIOR.

The final stage in the four-step model of ethical decision-making is to engage in some behavior in regard to the ethical dilemma. Research shows that behavioral intentions are the strongest predictor of actual behavior in general, and ethical behavior in particular. However, individuals do now always behave consistent with either their judgments or intentions in regard to ethical issues. This is particularly a problem in the business context, as peer group members, supervisors, and organizational culture may influence individuals to act in ways that are inconsistent with their own moral judgments and behavioral intentions.

Read more:Ethics - organization, levels, system, examples, model, company, business, system, Approaches to ethical decision-making, Individual ethical decision-makinghttp://www.referenceforbusiness.com/management/Em-Exp/Ethics.html#ixzz0yoZArQcf

Ethical reasoning can vary in most people regarding their beliefs and responsibilities, a clear example of two different ethical reasoning decision in a same role of leadership I had the opportunity to see it in a movie call RED SEA, the movie is about a nuclear submarine in times of the cold word, the captain and the second in charge didn't share the same beliefs during a war condition, after loosing contact with The USA government, the decision of making the nuclear bombs blast was to the captain, who just belief in defending its country no matter what, this is a set of patriot individualism and power recognition, while the second in charge took control to prevent this disaster because in his mind was to wait, to be prudent and to thing in the world people that could be harm from the captains decision, both captain and second ethical reasoning had strong basis, but ones were more individualism, while the other were collectivism, this beliefs made their intentions from a given situation follow by their actions, finally the second in charge made the right decision, save many people and prevent a disaster, his collectivism approach and higher power distance made him to thing more prudently to achieve a common goal.

"The self-fulfilling prophecy occurs when teachers or leaders believe, or act as if they believe, that a randomly selected subset of students or employees will perform better in contrast to some average or unknown group. But research done in the Israeli Defense Forces shows that Pygmalion effects can be created without inducing contrasts between high and low performers. When platoon leaders at training camps were convinced that all of the soldiers in their classes had unusually high command potential, there was still a strong Pygmalion effect. This suggests that overall performance of a group can be increased when leaders expect everyone to do well. There is apparently no need to sort people into subgroups of high-status "winners" and low-status "losers" in order to use the power of the self-fulfilling prophecy as a way to enhance performance."

"That's a good thing, because self-fulfilling prophecies are just as powerful in their effects in the opposite direction. When a leader believes that a person lacks skill or motivation, these negative expectations decrease performance. The effects of negative self-fulfilling prophecies help explain why, over the long term, internal competition can hamper performance. Once a person, group, or division is labeled a loser, research suggests that subsequent performance will be worse because leaders and others will unwittingly act to fulfill the poor performance expectations. And the loss of self-worth and motivation felt by those who are treated as losers leads to further decreases in their performance."

Source: Taken From Stanford GSB News

http://www.gsb.stanford.edu/news/research/ob_knowing.shtml. Paragraph 6-7, 06/09/2010.

Also, please follow this video for better understanding of the pygmalion effect:

http://www.youtube.com/watch?v=9Wl_MZc1cTU